how to start eCommerce business

eCommerce Business Optimization: How to start an online business 

In 1995, today’s eCommerce giants, Amazon and eBay, were testing the waters of selling via online platforms. By the first quarter of 2000, a mere 0.8 percent of retail sales in the U.S. were a result of eCommerce. Twenty years later, that number has increased to 11.5 percent in the first quarter of 2020, pushing […]

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Trademark-Registration-Process

Trademark: Trademark Registration Guidelines and Strategies

While Trademark law is vast and nuanced, its basic precepts are actually quite simple and straightforward. The fundamental principal of trademark law is that we, as a society, want to reward those who have managed to build a successful and ubiquitous brand while stopping others from trading off of that brand’s good will. For example, […]

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