For Indian consumers who like to buy high-end electronic products from brands such as Samsung, LG, or Sony, there will be a reason to rejoice this October.
China-based TCL Electronics is expanding its presence in India, building on its impressive performance. The company has garnered strong reception in the Indian market, growing by 120% in terms of sales volumes during H1 2018, far outpacing the overall market growth, and receiving an extremely encouraging response in the big screen and 4K segment.
TCL Electronics has, in a short time since its India launch, established itself amongst the leading players in the smart entertainment space on the back of its innovative technology, unmatched pricing, and user-centric approach.
On October 8th, TCL Electronics, which brought a series of new products to India, ushered in its brightest moment with the launch of the 65X4, India’s first Google-certified Android QLED TV and AI TV. With cutting-edge features such as 4K UHD, Harman Kardon speakers, micro dimming, voice search, and Chromecast, the 65X4 will provide a superlative smart entertainment experience.
As India’s first Google-certified Android QLED TV, the 65X4 will mark a major development in the Indian smart TV market. The latest innovative smart entertainment solution from TCL has captured the attention of India’s evolving consumer base as well as the overall market for its unique combination of high-end tech and affordable pricing.
TCL is expected to further disrupt the market with the launch of its AI TV series, comprising 32/43/49-inch Google-certified Android TVs equipped with Android 8.0 Oreo. With an in-built Google Assistant, these TVs will allow users to easily find content, as well as other connected devices, via simple voice controls. Voice control and “smart life” are becoming the top choices among India’s elite urban consumers, and TCL’s technology is designed to meet the needs of this growing user base.
Mike Chen, Country Manager – TCL India, said, “Our aim, from the very beginning, has been to make the latest entertainment technology available to the masses. The upcoming launch of the 65X4, India’s first Google-certified Android QLED TV, is in line with this vision. Through this product, we are confident of elevating the home entertainment experience of India’s growing young consumer base and providing them with cutting-edge technology at the most affordable rates.”
Technology-savvy industry professionals have remarked on the transformation in end-user entertainment experience that TCL’s entry into India has ushered in. Operating on Google-certified Android N, TCL 65X4 comes with a wide range of high-end technological features. The 4K UHD and HDR features enable it to reproduce all shades of light and natural colour in stunning detail, providing a truly immersive viewing experience in 3,840 x 2,160 pixels, while the innovative micro dimming technology provides fantastic colour contrast and vivid picture quality.
The Quantum Dot QLED technology redefines on-screen viewing by replicating real-world colour volumes, while MEMC (120 Hz) enhanced with TCL’s proprietary algorithm ensures that viewers can experience every detail of fast-moving, action-packed content on both TV and multimedia signals.
TCL 65X4 also outperforms other TVs in its price range in terms of the sound quality. It comes equipped with Harman Kardon speakers for powerful, high-impact sounds. This is further accentuated by Dolby’s advanced DTS post-processing technology, which delivers immersive surround sound by optimising TV audio and creating a rich acoustic field.
The 65X4’s 64-bit Quad-core CPU and Dual-core GPU are also complemented by 2.5 GB RAM and 16 GB storage, allowing for seamless multitasking and reducing non-responsiveness.
Several other advanced features also amplify the superlative entertainment experience delivered by TCL 65X4. The voice search feature allows users to navigate using simple voice controls, thus eliminating the cumbersome and complicated on-screen navigation. A built-in Chromecast feature allows users to cast their favourite games, videos, and apps from their mobile phones – in full quality – directly onto the TV. With all your favourite entertainment apps such as Jio Cinema, Netflix, YouTube, Hotstar, Voot, YuppTV, Eros Now, and many more also at the users’ fingertips, the 65X4 makes non-stop, high-quality, and smart entertainment a tangible reality for viewers across India!
The TCL S6500 comes with an in-built Google Assistant, the AI-powered virtual super-assistant from Google, with Android 8.0 Oreo, allowing users to access entertainment, search for information, and control other connected devices across their home with just their voice. It is designed for unmatched large-screen entertainment and ultra-high definition picture clarity, and comes with top-of-the-line features such as IPQ engine, HDR 10 support, micro dimming, Dolby Surround Sound, Google Chromecast, and white LED HD backlight. With 1.5GB RAM and 8GB storage, it will further enhance the smart entertainment experience of Indian viewers with smooth functionality and glitch-free multitasking, helping them transition to a ‘smart life’!
With a launching price of INR 1,49,990 and available under a special festival season offer for INR 1,09,990 on Amazon, the 65X4 will transform the smart entertainment experience in India by providing state-of-the-art technology at the most affordable prices!
In terms of channels, Amazon has a strong network, robust after-sales service, and supply chain advantages in India, as well as precise big data marketing. TCL’s association with Amazon will help the company to disrupt the Indian market by amplifying its market reach.
dIt has also partnered with major regional distributors as well as several large offline electronics retailers such as Croma, Reliance Digital, and Vijay Sales to further strengthen its channel network.
TCL has the potential to become a dark horse in the future Indian color TV market, delivering a superlative entertainment experience to its consumers via high-quality, tech-led products.