A 2019 Federal Reserve study found that over 34% of payments are made with credit cards.
Due to this, it’s vital that, as a business owner, you come up with ways to collect these credit card payments, and you shouldn’t simply collect the payments, but do it easily.
What is the easiest way to accept credit card payments? The easiest way is to get a merchant account such as https://paymentcloudinc.com/accept-payments/.
This method is easy because you need to simply open an account with a merchant, and your merchant account will provide payment processing and credit card terminals.
Some of these merchants even provide a point of sale system that saves you the money you would have spent on a point of sale software.
While merchant accounts are easy to use, they often require high fees and require you to get into lengthy contracts. If you find this off-putting, there are other options you can use, such as:
Use a payment processor provider
A payment processor provider or a payment service provider provides a similar service as a merchant service, but you don’t need to open an account.
The payment service provider makes it possible to process the credit card payments and also provides you with the hardware you need at a fraction of a cost you would have spent on a payment merchant, without getting into complications of lengthy contracts.
Invest in Mobile Credit Card Processing Methods
Does your business operate beyond your brick-and-mortar operating model? This is not a big problem!
Swiping credit cards on mobile phones has become a new normal in the current business world.
This method has proved outstanding and reliable because of its simple nature. The payment is processed and confirmed on the spot, and the receipt is emailed to you and your customer.
Mobile credit card processing gives you access to cash flow reports, enables you to manage customers’ accounts, and sends invoices whenever you are, as long as you have access to the signal.
You can run a mobile payment app on your phone, thus summarizing the entire process.
While this is the case, you should note that the mobile app will only work if you combine it with a mobile card reader.
Be cautious of the fees.
Accepting credit card payments is a no-brainer regardless of the size of your business. While this is the case, you shouldn’t just jump in—you need to take your time to research and find the suitable processing method to go with.
Of major importance, pay attention to the processing fees. If the fees are too large, they will take a serious bite out of your profits and you will have to increase the prices of your products and services to compensate for it. As you can guess, this might drive your customers away.
When finding an ideal credit card processing method, take your time and compare the various options available in the market.
As a rule of thumb, avoid a method with extremely high processing fees.